HOW TO APPROACH AN ART GALLERY WITH YOUR ARTWORK:
So, now that you have built up a collection of artworks, you may be dreaming about being showcased in an art gallery. This might seem a little daunting because artists are usually humble people and often lack the marketing skills or confidence to approach a gallery director to represent themselves as a serious artist.
I am an artist who has shown in galleries but I'm a rare breed because I have also worked in art sales and I've been an art gallery director. I decided to write this editorial to offer perspectives from both the artist and the gallery with a view to offer useful advice and information to help artists successfully approach a gallery with their work.
I HOPE THE FOLLOWING TIPS WILL HELP YOU ON YOUR JOURNEY:
First though, let's think about this scenario from the perspective of the gallery director.
The roles of the director are broad but essentially they are to showcase artists that fit into the gallery's 'theme' and to promote and sell their work while building relationships with customers and to generate sales.
A potential customer can walk through the gallery's doors at any time without notice. Therefore it is imperative that the director and sales staff are always available to give their attention to those potential customers. This is why it is a very bad idea to just walk in with armfuls of artworks without an appointment because firstly it would be very disrespectful and unless it's a very quiet day, you will not get the time and attention that you seek.
BEFORE YOU APPROACH AN ART GALLERY ASK YOURSELF THIS:
Does my artistic style and subject matter fit
For example: If the gallery you are considering is showcasing only European figurative subjects by published artists and you paint local landscapes, your style and subject matter might not be easy to fit
Before we Alcatel lucent 4A0-103 questionget to meeting with the Gallery director we should first:
GET PREPARED:
Write A Personal Biography And Print It On One Side Of Some High Quality Paper:
make a professional business card
Print Quality Postcard Size Color Samples Of Your Finest Art.
Build A Web Site Or Link To An Online Portfolio
Here Are Two Good Ways To Present Your Work To An Art Gallery:
1. Show your actual painted canvases or printed portfolio.2. Offer your business card and marketing materials with a link to your web site.
FIRST OPTION:
SECOND OPTION
their
FINALLY
As an artist I never enjoyed rejection from a gallery but doing the rejecting was equally unpleasant. Don't be pushy and hard sell your work. They know what sells and what they like so if they like you and your art they will tell you!
BELIEVE IN YOUR ART:
Even if you are not accepted it does not mean that you were not good enough. I hear artists telling themselves that BH0-005they're just not good enough. I still do it myself sometimes but remember, there will always be people who will not get
Good luck with your journey in paint.
Michael Rock.
So, now that you have built up a collection of artworks, you may be dreaming about being showcased in an art gallery. This might seem a little daunting because artists are usually humble people and often lack the marketing skills or confidence to approach a gallery director to represent themselves as a serious artist.
I am an artist who has shown in galleries but I'm a rare breed because I have also worked in art sales and I've been an art gallery director. I decided to write this editorial to offer perspectives from both the artist and the gallery with a view to offer useful advice and information to help artists successfully approach a gallery with their work.
I HOPE THE FOLLOWING TIPS WILL HELP YOU ON YOUR JOURNEY:
First though, let's think about this scenario from the perspective of the gallery director.
The roles of the director are broad but essentially they are to showcase artists that fit into the gallery's 'theme' and to promote and sell their work while building relationships with customers and to generate sales.
A potential customer can walk through the gallery's doors at any time without notice. Therefore it is imperative that the director and sales staff are always available to give their attention to those potential customers. This is why it is a very bad idea to just walk in with armfuls of artworks without an appointment because firstly it would be very disrespectful and unless it's a very quiet day, you will not get the time and attention that you seek.
BEFORE YOU APPROACH AN ART GALLERY ASK YOURSELF THIS:
Does my artistic style and subject matter fit
For example: If the gallery you are considering is showcasing only European figurative subjects by published artists and you paint local landscapes, your style and subject matter might not be easy to fit
Before we Alcatel lucent 4A0-103 questionget to meeting with the Gallery director we should first:
GET PREPARED:
Write A Personal Biography And Print It On One Side Of Some High Quality Paper:
make a professional business card
Print Quality Postcard Size Color Samples Of Your Finest Art.
Build A Web Site Or Link To An Online Portfolio
Here Are Two Good Ways To Present Your Work To An Art Gallery:
1. Show your actual painted canvases or printed portfolio.2. Offer your business card and marketing materials with a link to your web site.
FIRST OPTION:
SECOND OPTION
their
FINALLY
As an artist I never enjoyed rejection from a gallery but doing the rejecting was equally unpleasant. Don't be pushy and hard sell your work. They know what sells and what they like so if they like you and your art they will tell you!
BELIEVE IN YOUR ART:
Even if you are not accepted it does not mean that you were not good enough. I hear artists telling themselves that BH0-005they're just not good enough. I still do it myself sometimes but remember, there will always be people who will not get
Good luck with your journey in paint.
Michael Rock.
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